What we want to see in the next year or two is a bigger mass market play.” -Fergal Gara PlayStation UK

PlayStation 4 has sold over 13.5 million units in just over a year and Sony has no plans of slowing down. So to keep the momentum up, Sony plans on capturing more of the “mass market” so the can “fill the void left latent by, say, the Wii.”,  according to PlayStation UK managing director Fergal Gara.

“This year sees the introduction of Share Play, the introduction of PlayStation TV and as we look forward there’s plenty more to come – PlayStation Now and Project Morpheus looming in the background as a potential new project to take to market. It’s a great start but we can’t rest easy, we must keep exciting and delighting gamers – and of course broadening the audience as we go. I’d like it to continue with the innovation stream I just talked about, but also what we want to see in the next year or two is a bigger mass market play, shall we say. So in order to broaden and perhaps fill the void that’s being left latent by, say, the Wii – which is a shadow of its former self. We need to have the kind of product that will engage that more casual consumer. I think that’s a big opportunity for us, and that’s not yet clear on the horizon, but something we should and I’m sure will be focused on as we look forward into year two, three and four.”

The PlayStation 4 is Sony’s eighth generation console, which was released in the US on November 15, 2013.

My Opinion:

I think PS4 will sell the most units out of all of the current gen consoles. However, I don’t think it will reach PlayStation 2 numbers. The problem is is that most of the “mass market” is now predominantly on mobile. Furthermore, I think it’s a bit unnecessary to mention the Wii. It was released in 2006 and it’s been dead for a long time.

Lucy Pallent is an Associate Writer at MONG. She is a girl gamer from a rock in the middle of nowhere and is the world’s biggest n00b. She likes Nintendo, JRPGs and food. Feel free to follow her random ramblings on Twitter.