How does one stand out amongst the crowded mobile game landscape?  Hire Kate Upton.  The buxom-beauty has paid dividends for mobile game developer Machine Zone, according to the LA Times.  Kate Upton has been featured in a series of TV commercials for Game of War: Fire Age.  Since the month of November, the ads have ran over 9,000 times with the air-time price estimated at $80 million.  Seems like a steep price to pay, but it has been well worth it.

Not only have the ubiquitous ads given the mobile game recognition on a mass level, they have contributed to sales of in-game purchases doubling since the ads began running.  The free-to-play game now generates $1 million a day in revenue from in-game purchases.  The commercials, cleverly chosen to air during male skewing programming, have breathed new life into a series originally released back in 2013.

In case you are one of the few who hasn’t seen these ads, check out one below.

 

 

My Opinion:

I am someone who has very little interest in mobile gaming and currently have no games on my smartphone.  Yet, even I am aware of this game.  I have seen the ads numerous times and while the allure of Kate Upton hasn’t gotten me to try Game of War: Fire Age, apparently it has worked for a lot of other people.  With the success of the ads, I’m surprised I don’t see more commercials for mobile games to captivate an audience.

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Darius Purse is an Associate Writer at MONG and if you want to talk Games, TV, or MMA feel free to follow him on Twitter.