Nintendo recently made an announcement about a ‘YouTube Affiliate’ program that they have coming. Under this program, advertising revenue from Nintendo Let’s Play videos will be split between Nintendo, Google, and the creator.
Nintendo told Gamasutra, “Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo.”
“In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future.”
Many YouTube personalities are not happy about this decision. One YouTube channel owner, TotalBiscuit, tweeted “I wasn’t aware Nintendo was in such dire financial straits that it needed to grub precious cents from YouTube ads. How sad.”
In May 2013, Nintendo started collecting advertisement revenue from all Nintendo videos on YouTube.
I have trouble understanding why Nintendo would do this right now. Currently Nintendo needs all the support they can get and should really be taking advantage of the free advertising these YouTube channels offer them.