Ubisoft’s Just Dance franchise is entering a new field this year, eSports. Ubisoft has announced its partnership with the Electronic Sports World Cup (ESWC), to include Just Dance 2015 as part of the ESWC lineup. According to Ubisoft, Just Dance will become the first casual game to be featured in the ESWC lineup. Other games included in this year’s competition include Counter Strike Global Offensive, Fifa 2014 and Call of Duty: Ghosts.
“We are very proud to widen the definition of eSport with Ubisoft. Competitive gaming has to welcome all kind of players, has to be developed in partnership with the games publishers and has to showcase the most advanced technologies which link the body to the game. Just Dance is for ESWC the perfect medium to reach those goals,” said Matthieu Dallon, founder of the Electronic Sports World Cup, in a press release.
The competition will begin with a series of eight qualifying rounds between the July 13th to September 21. Participants can compete in 3 various ways. They can play Just Dance 2014 in the World Dance Floor mode; submit a video through Just Dance TV; or dance in person at Electronic Sports World Cup qualifier and Ubisoft events, which have yet to be announced.
The top 20 entrants will be flown to Paris to compete in the grand finals which will take place from October 30th to November 1st.
With Just Dance being the best selling title of its genre, it doesn’t come much of a surprise to me to see the game being propelled onto the eSports stage. eSports is a growing genre that is growing in popularity and recognition both the gaming community and society in general and having a casual game like Just Dance but placing it in a competitive environment may help eSports grow further in its recognition as a legitimate sport.
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