According to the CEO of Take-Two Interactive, Strauss Zelnick, the recent controversy over Evolve’s DLC plans is a good thing. In his own words, “There was some controversy stirred up by an online post. And I guess, you know, controversy, generally speaking, is a good thing.”
Zelnick’s opinion came to light in a recent Q3 earnings call for Take-Two. Although Zelnick has acknowledged the controversy, he is remaining positive, as the aforementioned quote leads one to believe. Zelnick seems to be of the mindset that the quality of Evolve will far outweigh any current issues.
“People can argue about the business model. I think we’re delivering a fantastic title that’s well worth what consumers will pay for it and all signs are extraordinarily positive.”
If you’re not aware of the issue that Zelnick is speaking of, it’s all of the slated DLC that is planned to be sold separately very shortly after launch. People believe that the wealth of characters, skins and monsters are just being pulled out of the game to be sold for extra profit.
All of that said, Zelnick isn’t too over-confident; he knows that it’s too early to call Evolve a success just yet.
“I never like to claim success before it’s occurred. This looks to be a good news event. I’m going to leave it at that. Hopefully in our next call we’ll have great news to report. But certainly the title won Best of Show at both E3 and Gamescom – that’s never been done as far as we know in the same year, and the buzz is massive. So we’ll wait till consumers tell us what they think, and all our body parts are crossed around here.”
Although that’s a strong foundation to form his opinions, Zelnick is right. Evolve hasn’t even released yet and we won’t know if it’s a success until it has. You can see if Zelnick has the right instincts or not when Turtle Rock Studios’ Evolve drops for the PlayStation 4, Xbox One and the PC on February 10th.
Although he’s right that Evolve has been getting loads of praise, I don’t know for sure that this kind of controversy is good news. I honestly don’t think it will sink Evolve’s chances for success, but I do think that the rise of DLC right after launch is a negative trend. Unfortunately not everyone understands that it isn’t money-grubbing. In short, I disagree that the controversy is good, but I do think that people need to calm down about post-launch DLC. The developers have quite the gap of time where they can’t put anything else onto the disc, between the game going in for review and going gold. That’s a lot of time where they’ve got nothing to do but keep making content, you can’t expect them to just sit on their hands.
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