Blood For Bloodborne

Sony has started a new promotion in Denmark that allows blood donors to get a free copy of the PlayStation 4 exclusive title, Bloodborne.

Danish blood center, GivBlod, has announced a partnership with PlayStation in order to raise awareness of the country’s blood donor shortage.

In return for making a donation on March 23rd, donors will earn themselves a free copy of Bloodborne or the choice of another PlayStation game. They will also be entered into a sweepstakes to win a special Bloodborne PlayStation 4 system.


But this isn’t the only bloody news surrounding the game set to release on March 24th in North America and March 27th in the UK.

Bloodborne director, Hidetaka Miyazaki, sat down with Kotaku UK to talk about the violence in the game, in an attempt to clarify his intentions for making blood such a prominent element.

“I feel like nobody will believe me when I say this, but I’m a tasteful man and I like to adjust things accordingly; there was very careful management of the boundaries of what is shown. Things like what color the blood would be–we had to really adjust the tone of the red that we were using. But also when creatures are attacked and blood is spilling everywhere, it’s adjusted so that it’s expressed in more of an artistic way than a violent or gruesome way; it’s symbolic […] It’s expressed in the way that a painting would show something, not a photorealistic representation. That maintains a sense of terror without being gratuitous.”

The Entertainment Software Rating Board (ESRB) has given Bloodborne a rating of M for Mature for “realistic gunfire, impact sounds, and large blood-splatter effects” and “instances of blood and gore: a ghost holding its own severed head; a creature ripping its limbs to attack characters; a partial view of a beheading.”

My Opinion:

Boy, Denmark suddenly feels like the place to be. I didn’t know blood could be worth so much.

But the way Miyazaki talks about it, I guess I can see the argument that you can get quite a lot of effect if you use it sparingly. I’m glad From Software decided to remain thoughtful in the game’s design even if the ESRB doesn’t seem to think so. I’m more than ready for my chance to see it first-hand.

Jordan Loeffler is an Associate Editor for MONG. You should keep an eye out for his review of Bloodborne in the coming weeks. You can also follow him on IGN and on Twitter.

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