Ubisoft, one of the biggest third parties in gaming today, continues to expand its brand. Not only is it stepping onto the big screen with its foray into films, it is now tackling theme parks.
Yes, Ubisoft has announced plans to open a theme park built around its games and characters. Scheduled to open in 2020 in Kuala Lumpur, Malaysia, the 10,000 square-meter indoor complex will feature rides, shows, and attractions of all things Ubisoft. Why Malaysia you might ask?
Senior Vice President of Ubisoft Motion Pictures, Jean de Rivières, had this to say.
“Malaysia is the second-most-visited country in Asia” [Rivières adds, citing a 2014 report by the World Tourism Organization.] “There is room for multiple projects to take root in the region and a growing middle class with an increasing income and appetite for entertainment.”
Ubisoft Motion Pictures is taking charge of the project, having previously created a Rabbids dark ride for the Futuroscope theme park in France.
First Nintendo, now Ubisoft announces plans to open up a theme park. Something must be in the water. While Ubisoft doesn’t have nearly as many iconic characters as Nintendo has, there is still much potential to craft some unique experiences. Assassin’s Creed is its flagship franchise right now and I can think of a lot you could do with it, from a parkour inspired stage show to an interactive experience of spotting a target in a large crowd of people.
Darius Purse is an Associate Writer at MONG and if you want to talk Games, TV, or MMA feel free to follow him on Twitter.