Apple is one of the most successful and well-known companies today. Its brand has become synonymous with everything from computers and music to cell phones and mobile games. Now on the verge of announcing a new Apple device on Wednesday, the company could be looking to make a major push in the game console market.
The NY Times is reporting that Apple is poised to make games a major selling point of its new Apple TV product. The new device is said to come equipped with a new remote capable of functioning as a controller, better graphics, and an app store to buy and download games. While the device isn’t expected to pack the horsepower of a PlayStation 4 or Xbox One, it would instead focus on bringing in casual gaming audiences at a lower price point.
The rumored price of the product is said to start at $150, much cheaper than a XB1, PS4, or even Wii U. Apple already achieves much financial success from game sales, taking in nearly a third of revenue generated from sales of any games and software purchased in app stores.
Apple really breaking into the console market seems like something that has been rumored for awhile now. I look forward to seeing the gaming capabilities of the new Apple TV when it is revealed Wednesday. While the product might not appeal to a more hardcore gamer like myself, I do think it is a smart move by the company to target the casual audience. If nothing else, I expect them to have more success than the Ouya.
Darius Purse is an Associate Writer at MONG and if you want to talk Games, TV, or MMA feel free to follow him on Twitter.