NPD to finally include digital sales data for games

Sound the sirens, phone your mother-in-law, NPD Group is set to finally include digital sales data for games.


That’s right folks, don’t bother pinching yourself because you ain’t dreamin’! For a long time now, NPD has only ever included software sales from games bought at physical retail stores, but times are a-changin’.

As reported by Games Industry NPD divulged the following statement:  

Following several years of beta testing, the Digital Games Tracking Service will allow participating clients to understand the size and growth of the digital market, and analyze attach rates and other important metrics. Combined with physical data available by NPD, these clients can gain a better understanding of the interplay between the physical and digital sales channelsAs has been experienced across a wide variety of industries, digital has made a big impact on the overall gaming market, and we’ve risen to meet the demand for a reporting mechanism that tracks those sales in a timely and accurate way.” 

Digital sales are slowly but surely rising, and are even approaching the mark of surpassing physical sales. Therefore, this is good news for industry analysts who will now truly be able to see which games sold best each month, and for developers of digital only games who now will be able to see the promotional benefit of landing on an NPD top selling chart.

My Opinion:

This is great news. For the longest time it has been an utter hassle to piece together the digital sales charts with the NPD charts to try and deduce the best selling games that month. Now it won’t be. It’s a small win, but an appreciable one nonetheless.

Tyler Fischer is an Associate Writer for MONG who plays video games when he’s not busy researching alien conspiracy theories at 2AM. You can find him on Twitter.

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