Explains why it went on sale a week after its release…
“While the game launched to solid reviews, its performance in the market has been below our expectations,” Take-Two CEO Strauss Zelnick said.
With that being said, Take-Two appear to remain committed to the game.
“We think there remains an opportunity to grow the audience for this unique experience over time,” Zelnick said, “and 2K will continue to drive engagement and recurrent consumer spending on the title through add-on content and virtual currency”…We’re not counting it out for a minute. We’re just telling you where we’re at now.”
The hero shooter with MOBA-like tendencies released on May 1st for PlayStation 4, Xbox One, and PC.
This isn’t a very big surprise. From the jump Battleborn had a confusing marketing message, with its nature remaining a relative mystery to many almost until its release. This combined with the fact that it released near Overwatch, which ate its lunch, and it’s not shocking Battleborn has struggled. It was a miscalculation on Gearbox’s part, lucky for them Take-Two is making hand-over-fist in cash right now.
Tyler Fischer is an Associate Writer for MONG who plays video games when he’s not busy researching alien conspiracy theories at 2AM. You can find him on Twitter.