2K Games has released a new trailer for the upcoming 4 vs 1 multiplayer shooter Evolve.
While light on gameplay footage, the live action trailer goes for style points depicting a group of people chasing someone through a forest underscored by a haunting choral piece. The trailer, which is currently airing on television, can be viewed below.
My Opinion:
It’s not a secret that I’m a fan of concept trailers, so it should come as no surprise that I loved this new trailer. The imagery is eerie, and the music stuck with me long after I was done watching the trailer. This trailer embedded Evolve on me in a way that I don’t think a purely in-game footage trailer could have. While I think featuring in game footage in game trailers is important as a way to show consumers what they are going to be in for, I certainly applaud 2K for taking an artistic leap with this commercial. Here’s hoping more game trailers follow suit!
Adam Leonard is an Associate Writer for MONG. He is also the host of the Geeks are Go podcast and a contributor at Creepy Kingdom. You can follow him on Twitter.