For the second year in a row, EA has kicked off the E3 festivities with a press conference that featured interesting reveals and awkward moments. While retaining its focus on mainstream hits, the showcase offered intriguing new angles on established franchises mixed with promising first looks at new IP. Ending with an extended look at Star Wars Battlefront 2 multiplayer, EA’s presentation was an obvious step up from their first EA Play event.
The trailer below showcases Devin Wade, an up-and-coming football player with aspirations of making it big with the NFL.
Madden 18 releases on August 25 for PlayStation 4 and Xbox One.
This looks very reminiscent of the FIFA 2017 story mode and clearly shows a new approach towards deeper single-player storytelling paired with a fantastic multiplayer experience.