Today, Nintendo of America’s Twitter feed posted an interesting new concept to Mario Kart TV – Challenges for players. Mario Kart TV is a new addition to the wildly successful Mario Kart 8 for the Wii U system that allows players to upload videos of their gameplay. Furthermore, players can modify the video to fast-forward, rewind, or put in slow-motion and promptly upload to YouTube.
The announcement states that we will have to come back to Nintendo’s Twitter for more information and exactly what the challenge will entail. The fine print details that participants must be a legal resident of the 50 United States (including D.C.) or Canada (excluding Quebec), be a minimum of 13 years old, and not an employee or family member of the sponsors. Participants must upload a video and then tweet it to @NintendoAmerica with #MK8Challenge and #ContestEntry hashtags. Eight winners will be selected and receive a Wii U Pro controller and a $35 gift card to the Nintendo eShop
What’s interesting is that the fine print shows that the contest have already started on June 23 and will conclude on July 4, 2014. Since more details are to come, players will just have to continue racing and prepare for the challenge!
Nintendo is trying to make sure players are using and enjoying the Mario Kart TV system. Having various challenges while integrating social media, can really get people in the positive mindset of Nintendo and advertise the game and the system for free. I’m intrigued to get more information on this and see if other challenges will be spread through other.