It is easy to ignore that the gaming industry’s corporate skeleton is as cold and stiff as any other. Despite engaging in the business of fun, the ebb and flow of our beloved pastime is dictated not by fanatic devotion or creative passion, but by the unwavering severity of the bottom line. We can effortlessly shrug off this reality as we devour our latest digital escape and confront it when it negatively impacts our experience. It is as easy as flipping a switch. And after Ubisoft’s incredible E3 showing – punctuated by exciting new IP, dazzling reimaginations of known quantities and raw human emotion – it is clear that Vivendi’s continued march toward a controlling stake in the company will rob us of one of corporate gaming’s biggest outliers. This can not be ignored.
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